UCLA Radio Pledge Drive 2019
Who are we?
UCLA Radio is made up of over 250 unique, creative, and passionate students dedicated to bringing quality programming to our listeners. UCLA Radio has been broadcasting on campus since 1962, when we were established as a “original funky radio station” in the basement of Dykstra Residential Hall. Now operating out of a cave in Ackerman and broadcasting online, UCLA Radio’s audience has extended to include listeners around the globe in such diverse places as Australia, Russia, Italy, England, and Brazil.
Our eclectic programming features shows spanning a wide variety of musical genres as well as talk radio shows featuring comedy, news, and sports content. This past year, not only has our listener count increased by over 150%, but we’ve also had the pleasure of hosting more events and in-station performances than ever before, and have additionally been able to release multiple art publications featuring the work of our members. We’ve established a presence within both the UCLA community and the larger Los Angeles community as well. With over 18,000 total followers across all our social media accounts and over 400 applications received during recruitment every quarter, UCLA Radio is an ever-growing and expanding collective looking to make a lasting impact in our community, through fostering creative efforts and uniting our organization behind our shared passion. The station is completely student run and supported in part through charitable donations and our own fundraising efforts.
What is our goal for this project?
Although our outreach into the community has grown, our potential for engagement is still lacking. With one of the largest active rosters of any UCLA organization, UCLA Radio has only half the potential needed to capitalize on the opportunities we’re hoping to explore artistically and creatively. The initiatives we’re hoping to produce through our organization lack the financial backing needed to generate the content we want to output for you, our audience and community.
UCLA Radio is an organization that has the ability to expand into anything within the entertainment horizon. With over 250 impassioned members, students of all interests and backgrounds come together under our one umbrella to produce and create the meaningful work they hope to share with you and with the world. Whether it’s our Dev team that provides the backbone to our consistent online presence while applying their skills to our app development and media integration, our Digital Press team striving to release weekly, journalistic industry-standard content, or any other of our fifteen independent departments all working on their own dreams and initiatives through this organization.
UCLA Radio members, like all UCLA students, are looking to make a lasting impact in those things we are all ardently pursuing through this organization, and they need your help to achieve exactly that!
Our station and our members are solely missing the fiscal backing to truly expand their departments, to create and produce the content they’ve always envisioned, and to make UCLA Radio into the hallmark of student media content we’ve always hoped it to be for you, our audience and community.
With this year's goals, your donations will go towards expanding the efforts and content initiatives of every one of our 15 independent departments! Alongside our multifaceted initiatives, your generous contributions will go towards maintaining our station and further developing the UCLA Radio to unfathomable heights we can hope to take it.
Last year with your help, we were able to make a major changes within the dynamic of our station in our sound quality, content, equipment, and outreach! We got the opportunity to invest in a industry-standard soundboard to enhance our online broadcasting, our events started to expand into the greater Los Angeles area through live performances in local venues, and the artistic output from our station, like our Zine releases, have only gotten bigger and better in scale whereby we can reach more and more people!
What we will be able to do with your donations
This year with your contributions, we as a station hope to accomplish the immense task of realizing our ambitions and taking our content to the next level. Whether it’s purchasing new equipment that will allow us to massively improve our content production and your listener experience, interacting with even bigger artists that our listeners want to connect with, or connecting to our LA community in all the ways we know we can! Our major goals specifically are:
Purchase sound and video equipment for live broadcasting on-campus events
Expand existing station content into our newly established iTunes Podcast for offline listening on-the-go
Cover more live events to bring industry-standard coverage on musical happenings
provide you all live interviews with LA Galaxy players like Zlatan Ibrahimovic, and more!
Our biggest ambitions for the coming year are to potentially launch a quarterly fashion and merchandise line through our organization! Our aspiration is to enable our artists and graphic designers to pursue their interests professionally while putting their art into the real world and producing it for you in our community. Furthermore, we want to put on our own UCLA Radio sponsored music festival with a whole slew of artists and internally produced entertainment. In short, we need your help to allocate resources towards equipping our members with the tools and technologies needed for high quality graphics and merchandise production, expanded journalistic presence in online and print mediums, and all the more our innovative selves can hope to achieve!
When I joined UCLA Radio fall of my sophomore year, I was a different person. I was shy, insecure, and homesick. I was involved in campus and had a lot of friends, but I still felt like I hadn’t found my “people” or a space on campus where I felt like I truly belonged. This all changed when I was welcomed to Radio with unconditional open arms and accepted for who I am. I was given a space to express myself creatively on and off air. I was given a network of support and friendships. I was given a voice and a home away from home. After a year and a half in Radio, I have transformed into not only a widely known member of the community but also a leader. Serving as the Events Manager, it is my responsibility to cultivate the culture and sense of community within radio while integrating our brand into the LA music scene. This role has only made me fall in love with radio more because I am able to share my experience and hopefully provide a similar one to all of our members. UCLA Radio is such an amazing community, and I am so thankful for being a part of it.
-Lily Shaw, Third Year Political Science Major
UCLA Radio has been the highlight of my college experience. It is a chance to develop valuable and rewarding skills in what I consider to be the best community on campus. Everyone in radio is extremely supportive and will help you persue your passion, whether it be broadcasting, engaging with LA's music industry, or just throwing wacky events. UCLA Radio's community has helped me grow so much in the last three years and I can't wait to see what comes next!
-Benjamin Langdon, Third Year Psychology Major
On behalf of UCLA Radio, we thank you for your continued support. Without your generosity, we could not continue to grow and thrive as a completely student-run radio station. Thank you for making our dreams come true!