UCLA's Chinese New Year Cultural Night
The Chinese Students and Scholars Association at UCLA (CSSA-UCLA) aims to create an impact within the Chinese community in Southern California. CSSA strives to foster a sense of community for all Chinese international students—allowing them to find a home away from home—and invites members of the UCLA community to immerse themselves within Chinese culture.
CSSA （中国学生学者联谊会）是 UCLA（加州大学洛杉矶分校）校内唯一官方的中国海外留学生组织，迄今为止已有成员3000多人。CSSA-UCLA是南加州地区一个有声望及充满活力的组织，致力于为就读于UCLA广大中国留学生提供各种各样丰富多彩的活动来充实同学们的课余生活和在校园内传扬独特的中国文化。
Why We Celebrate Chinese New Year
Chinese New Year (also known as Lunar New Year or Spring Festival) is commonly considered to be the most important Chinese holiday. 2019 is the Year of the Pig.
For the past several years, CSSA has hosted its annual cultural show in celebration of Chinese New Years. The event has become our tradition, and each year we continue to receive a lot of positive feedback.
The Chinese New Year Cultural Night serves as a platform for people from different cultural backgrounds to learn more about Chinese culture and traditions. Student talent will be featured through various cultural performances. What makes the event particularly exciting this year is that a popular Chinese celebrity will be invited to the event!
Our audience consists of the large population of Chinese students and scholars at UCLA (and their family members) as well as students and faculties from all cultural backgrounds who wish to be involved in Chinese cultural events. Although the event mainly consists of performances by Chinese-speaking students, everyone within the UCLA community is welcome to attend; pamphlets will be provided with descriptions written in both Chinese and English. The estimated attendance this year is around 2,000 people.
What the Event Entails
The event will feature Chinese folk dances, musical ensembles, comedy shows, guitar performances and acapella performances.
These performances will allow members of the UCLA community to get a glimpse of the rich Chinese culture, promoting interest in Chinese culture.
Through embracing and celebrating one of the most meaningful Chinese traditions, we aim to unite Chinese students at UCLA to build a sense of belonging, to reinforce cultural diversity and strengthen students' ideas of their distinctive yet interconnected identities, and finally to provide a platform of communication for students of various cultural backgrounds.
Your Support is Valuable (๑•̀ㅂ•́)و✧
Being the most important event that we host annually, the Chinese New Year Cultural Night is costly in terms of time and money. CSSA strives to provide the best platform for students to showcase their hard work over the quarter to the UCLA community. Thus the need for advertisements (flyers and posters) to ensure that the entire UCLA community—especially but not only students who can relate to the Chinese culture—are aware of our event. We will also print program brochures with USAC logos to distribute at the entrance, attached with an evaluation form, which will be collected at the end of the event. The program brochure provides background information and snapshots from rehearsals to help audience members make sense of the performances. We also hope to acquire high quality equipment that will assist performers in achieving lively and interactive stage effects. Decorations are of course integral to the creation of a festive and warm atmosphere that reminds Chinese students of home and gives audience members an idea of the jolly mood that accompanies Chinese New Year. Most importantly, our venue will be Royce Hall, which is costly to rent. Royce Hall is ideal as it is accessible to UCLA students, faculties, and all our guests. Video and audio recording equipment will also be necessary to document our program for future reference, in addition to allowing for an international audience who cannot physically come to our venue; furthermore, the recordings can be shared on social media platforms like Youtube, Instagram, and WeChat to promote Chinese culture and Bruin spirit.
How Will We Allocate Your Money?
As 2018 comes to an end, let us embrace our close ones, reflect on the past year, and look forward to new beginnings—together, let us welcome the Year of the Pig!