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The Cockrum Fellowship Challenge

Raised toward our $100,000 Goal
45 Donors
Project has ended
Project ended on November 30, at 12:00 AM PST
Project Owners

The Cockrum Fellowship Challenge

Supporting Financial Aid, Giving Back and Honoring

33+ Years of Service

Bill Cockrum has dedicated more than 33 years of his life to supporting the needs of Anderson UCLA students who are ready to move to the next level in their careers. He has made an impact by supporting fellowships, serving on advisory boards, donating his time in the classroom and building an enduring culture of philanthropy.

And now Cockrum has come up with a new way to show his Anderson pride and dedication. His innovative new fellowship will help students defray the cost of tuition while fostering a culture of giving back to a new generation of students.

Financial aid: more important now than ever

Student aid and fellowships are top-priority at Anderson given the escalating cost of tuition and the need to compete for students with better-endowed peers like Stanford, Harvard, Darden and Tuck.  Currently, full-time MBA tuition at Anderson exceeds $50,000, with housing and other expenses raising the fully loaded cost to over $90,000 annually.

Financial aid vehicles like the Cockrum Fellowship help Anderson attracts a diverse applicant pool and the most qualified and dynamic students. 

From now through 2019, the Cockrum Fellowship aims to raise a minimum of $5 million. When it reaches that goal, it will generate $250,000 annually in fellowship aid and offer the most deserving students the following support: $50,000 to 5 FT MBAs, or $25,000 to 10 PT MBAs. 

Who are the Fellowship Recipients? 

The Cockrum Fellowship will be awarded to very select students — those who
 demonstrate a commitment to the community to make a positive impact in the world.
 Students that apply for this prestigious fellowship commit to demonstrating academic soundness and have a history of driving change in their community.

Paying it Forward with a New Kind of Scholarship

Because of his personal mandate of contributing to the community, Cockrum is doing something innovative with his Fellowship that hasn't been done at any other business school: He's making explicit the promise of giving back.

Recipients of the Cockrum Fellowship will be asked to sign a letter of intent to support the Cockrum Fellowship fund in the future as their personal circumstances permit, in essence creating a perpetual, self-replenishing fund. Your founding gift to the Cockrum Fellowship would have a lasting impact. 

The Ask


To the members of the Class of 1997 who have personally benefited from Professor Cockrum’s mentorship and wisdom, please consider a gift to support the next generation of Anderson change-makers and trailblazers.

And for those of you who didn’t know Bill, don’t care about Bill or (heavens!) didn’t like Bill, consider that your support to the Cockrum Fellowship can make a world of difference in the life of a passionate Anderson MBA student. 

We encourage you to help the next generation to realize their academic dreams and have flexibility to pursue the high-impact projects in their chosen field.

If you'd like assistance in making a multi-year pledge or corporate match, please contact: Heidi Saravia, Director Annual Giving, UCLA Anderson, (310) 206-2449,


Class of 1997 Fellowship Committee Members

Charlotte Brownlee, Assistant Head of School, Cate School

Pamela Dressler, Managing Director, Cypress Grove/Emmi

Grace Hawthorne, Adjunct Professor, Stanford dSchool; Founder, Paperpunk

Kate Cochran, CEO of Upaya Social Ventures

Ferrell McDonald, CMO & Brand Marketing Executive; Tinder, Starz, Nike

Brian Newton, CEO of MLRC, Inc.

Kathy Yeung, Co-founder, Simply Bridal; Advisor, OnRamp Fund

Kristen Sager, EdTech entrepreneur and consultant


Gifts are managed and invested in accordance with UCLA’s endowment investment policies. The total return earned in excess of the amount approved annually for payout will be retained in the endowment principal to protect from the effects of inflation and to allow for growth. At the Chancellor’s discretion, when the payout is not needed for purposes of the fund, the return of payout may be added to the endowment fund principal. In the event the fund does not reach endowment minimum; or the program ceases to exist at UCLA, proceeds from the fund will be utilized in an area and manner as closely related as possible to the original intent and purposes for which the fund was established.

Our way
of Thanking You


The Professor

Thank you for your gift! We will give you a shout-out on our donor wall.

9 of Unlimited Claimed
Estimated Delivery: November 2017


The Mentor

Cockrum Fellowship laptop stickers that read "Cash is King, Do the Right Thing" and "Cockrum Fellowship Founder" ($495 tax deductible gift)

3 of Unlimited Claimed
Estimated Delivery: January 2018


The Dealmaker

A personal thank you from Cockrum + laptop stickers ($995 tax-deductible gift)

7 of Unlimited Claimed
Estimated Delivery: January 2018


The Board Advisor

A Cockrum Fellowship "Cash is King, Do the Right Thing" pint glass. ($2490 tax-deductible gift)

0 of Unlimited Claimed
Estimated Delivery: October 2017


The Philanthropist

A limited edition Professor Cockrum bobblehead -- while supplies last -- OR a "Cash is King, Do the Right Thing" T-shirt. ($4975 tax-deductible gift)

1 of 9 Claimed
Estimated Delivery: January 2018


The Innovator

Lunch with Professor Cockrum and a Cockrum Fellowship pint glass. ($9955 tax-deductible gift)

0 of Unlimited Claimed
Estimated Delivery: October 2017


The Relentless Perfectionist

A seat in Korn Hall named in your honor, acknowledgment on all campaigns, and an invite for two to Cockrum's 80th birthday celebration ($24,950 tax-deductible gift)

2 of Unlimited Claimed
Estimated Delivery: October 2017
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